Pytania i odpowiedzi
marketing 2
Zebrane pytania i odpowiedzi do zestawu.
Ilość pytań: 33
Rozwiązywany: 719 razy
Pytanie 21
One of the benefits of the use of a global or regional brand is:
better marketing impact and focus
Pytanie 22
One of the advantages of licensing as a foreign market entry mode is:
the possibility to avoid trade barriers
Pytanie 23
High-touch positioning:
refers to the emotional values deriving from the use of particular goods
Pytanie 24
2.Europroduct is a concept of a product which is characterized with:
fulfilling the requirements of safety, health and environmental standards imposed by EU
Pytanie 25
Concentrated marketing is suitable target market option when:
a product or brand is targeted at a single segment of the market with a completely unique marketing mix
Pytanie 26
Distribution channels integrated vertically (VIDC) through the contracts that both are independent entities together are called:
contractual VIDC
Pytanie 27
The mainstream segment of Euroconsumers psychographic segmentation const
comfortable belongers
Pytanie 28
In the case of mobile phones, the most suitable international strategy of product la.. is:
a sprinkler strategy
Pytanie 29
One of the benefits of the use of a local brand is:
elimination of negative connotations
Pytanie 30
.In the case of piggybacking, competencies in marketing activities are assigned to:
an experienced exporter
Pytanie 31
Indicate the level of the product structure which is the easiest to adapt, and usually has to be adapted to the different conditions on the foreign markets:
augmented product
Pytanie 32
The importance of marketing mix research increases:
in the advanced phases of firms internationalization
Pytanie 33
One of the disadvantages of joint venture as a foreign market entry mode is:
in comparison to the licensing- it increases the amount of the resources which are transferred abroad