Fiszki
marketing 2
Test w formie fiszek
Ilość pytań: 33
Rozwiązywany: 151 razy
The main difference between joint venture and strategic alliance is related to:
the specializations in different activities of a value chain
the issue of equity
the possible coalitions (X or Y) that may be implemented
the issue of equity
European price corridor refers to:
pricing of goods and services in cross-border transactions within transnational corporations
a range within which price of the same good varies across the EU member states
an increase of a final price because of the shipping costs, duties, costs resulting from incoterms rules etc.
a range within which price of the same good varies across the EU member states
Which types of marketing research are most important in the initial phase of internationalization:
research on marketing performance in particular foreign market
research regarding marketing mix
research regarding foreign market condition
research regarding foreign market condition
Which of the following nations represent the high-context culture:
Italian and Spanish
German and French
Scandinavian
Italian and Spanish
Which of the following statements concerning international distribution channels (IDCs) is not true:
preparation of IDCs often require different solutions for each foreign market
successful domestic approach in creating IDCs is always transferable abroad, especially within European Union member states
IDCs are characterized by higher complexity in comparison to the domestic distribution channels
successful domestic approach in creating IDCs is always transferable abroad, especially within European Union member states
Regiocentric orientation in marketing is expressed by:
regarding the foreign markets as secondary to the home market
regarding regions (groups of countries) as homogenous markets, disregarding state borders
identification of transnational segments in the world market
regarding regions (groups of countries) as homogenous markets, disregarding state borders
Which of the following are the criteria used in psychographic segmentation:
social class, personality and lifestyle
age, gender and family life cycle
habits and loyalty
social class, personality and lifestyle
.In indirect exporting, competencies in the area of marketing activities are assigned to:
an independent intermediary located in the firm’s domestic market
an inexperienced exporter
an independent intermediary located in the foreign market
an independent intermediary located in the firm’s domestic market
360 degree marketing communication plan assumes:
the use of social and high-tech related media only, excluding printed materials
the use of different communication tools in mutually reinforcing ways
strong induction of the initial purchase and not focusing on post-purchase communication activity
the use of different communication tools in mutually reinforcing ways
Unconscious reference to one’s own cultural values, experience and knowledge as a basis for (marketing) decisions is called as:
a self-reference criterion
ethnocentrism
polycentrism
a self-reference criterion
International communication strategy for European markets has to be adapted to the different national regulations referring to advertising of:
cars and mobile phones
toys and alcohol
FMCGs
toys and alcohol
The emergence of an unofficial, unauthorized channel of distribution is called:
dumping
price fixing
grey market
grey market
.The role of the European Single Market is to:
removing only non-tariff barriers to intra-EU trade
providing a regulatory framework to foster the free movement of goods, services, labor and capital to enhance competitiveness of European firms
keeping the existing external barriers to trade between EU members and non-European countries
providing a regulatory framework to foster the free movement of goods, services, labor and capital to enhance competitiveness of European firms
Which of the following factors influence standardization of pricing strategy in international market:
increased danger of cross-border arbitrage
different bargaining power of retailers
different terms and conditions of sale
increased danger of cross-border arbitrage
.Which of the following statements is not true:
common market represents a higher level of integration than custom union
custom union represents higher level of integration than free trade area
common market represents higher level of integration than economic union
common market represents higher level of integration than economic union
The European political environment characterizes with:
lack of pan-European political parties
lack of interactions between the EU and national governments’ institutions
lack of common source of law and regulations
lack of common source of law and regulations
Inditex(fashion retailer with Zara, Massimo Dutti and other clothing brands in its portfolio) coordinates distribution channel as the owner of each link within a channel. This means that Inditex applies:
corporate vertically integrated distribution channel
contractual vertically integrated distribution channel
administrative vertically integrated distribution channel
corporate vertically integrated distribution channel
Indicate the level of product structure which is the easiest to standardise:
augmented product
future product
core of product
core of product
Global price follower practice is the most suitable for:
local market leaders
newcomers to global market
companies unexposed to global forces
newcomers to global market
.Developing pan-cultural or “culture-free” measures in conducting international marketing research is characteristic for:
emic approach
etic approach
balance between the emic and etic viewpoints
etic approach