Strona 1
marketing 2
Pytanie 1
The main difference between joint venture and strategic alliance is related to:
the possible coalitions (X or Y) that may be implemented
the specializations in different activities of a value chain
the issue of equity
Pytanie 2
European price corridor refers to:
an increase of a final price because of the shipping costs, duties, costs resulting from incoterms rules etc.
a range within which price of the same good varies across the EU member states
pricing of goods and services in cross-border transactions within transnational corporations
Pytanie 3
Which types of marketing research are most important in the initial phase of internationalization:
research regarding foreign market condition
research on marketing performance in particular foreign market
research regarding marketing mix
Pytanie 4
Which of the following nations represent the high-context culture:
Scandinavian
German and French
Italian and Spanish
Pytanie 5
Which of the following statements concerning international distribution channels (IDCs) is not true:
preparation of IDCs often require different solutions for each foreign market
successful domestic approach in creating IDCs is always transferable abroad, especially within European Union member states
IDCs are characterized by higher complexity in comparison to the domestic distribution channels
Pytanie 6
Regiocentric orientation in marketing is expressed by:
regarding regions (groups of countries) as homogenous markets, disregarding state borders
regarding the foreign markets as secondary to the home market
identification of transnational segments in the world market
Pytanie 7
Which of the following are the criteria used in psychographic segmentation:
social class, personality and lifestyle
habits and loyalty
age, gender and family life cycle
Pytanie 8
.In indirect exporting, competencies in the area of marketing activities are assigned to:
an inexperienced exporter
an independent intermediary located in the firm’s domestic market
an independent intermediary located in the foreign market