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Strona 1

marketing 2

Pytanie 1
The main difference between joint venture and strategic alliance is related to:
the issue of equity
the specializations in different activities of a value chain
the possible coalitions (X or Y) that may be implemented
Pytanie 2
European price corridor refers to:
pricing of goods and services in cross-border transactions within transnational corporations
an increase of a final price because of the shipping costs, duties, costs resulting from incoterms rules etc.
a range within which price of the same good varies across the EU member states
Pytanie 3
Which types of marketing research are most important in the initial phase of internationalization:
research on marketing performance in particular foreign market
research regarding foreign market condition
research regarding marketing mix
Pytanie 4
Which of the following nations represent the high-context culture:
Italian and Spanish
Scandinavian
German and French
Pytanie 5
Which of the following statements concerning international distribution channels (IDCs) is not true:
preparation of IDCs often require different solutions for each foreign market
IDCs are characterized by higher complexity in comparison to the domestic distribution channels
successful domestic approach in creating IDCs is always transferable abroad, especially within European Union member states
Pytanie 6
Regiocentric orientation in marketing is expressed by:
regarding regions (groups of countries) as homogenous markets, disregarding state borders
regarding the foreign markets as secondary to the home market
identification of transnational segments in the world market
Pytanie 7
Which of the following are the criteria used in psychographic segmentation:
age, gender and family life cycle
social class, personality and lifestyle
habits and loyalty
Pytanie 8
.In indirect exporting, competencies in the area of marketing activities are assigned to:
an independent intermediary located in the firm’s domestic market
an independent intermediary located in the foreign market
an inexperienced exporter
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