Pytania i odpowiedzi
marketing 2
Zebrane pytania i odpowiedzi do zestawu.
Ilość pytań: 33
Rozwiązywany: 151 razy
Pytanie 1
The main difference between joint venture and strategic alliance is related to:
the issue of equity
Pytanie 2
European price corridor refers to:
a range within which price of the same good varies across the EU member states
Pytanie 3
Which types of marketing research are most important in the initial phase of internationalization:
research regarding foreign market condition
Pytanie 4
Which of the following nations represent the high-context culture:
Italian and Spanish
Pytanie 5
Which of the following statements concerning international distribution channels (IDCs) is not true:
successful domestic approach in creating IDCs is always transferable abroad, especially within European Union member states
Pytanie 6
Regiocentric orientation in marketing is expressed by:
regarding regions (groups of countries) as homogenous markets, disregarding state borders
Pytanie 7
Which of the following are the criteria used in psychographic segmentation:
social class, personality and lifestyle
Pytanie 8
.In indirect exporting, competencies in the area of marketing activities are assigned to:
an independent intermediary located in the firm’s domestic market
Pytanie 9
360 degree marketing communication plan assumes:
the use of different communication tools in mutually reinforcing ways
Pytanie 10
Unconscious reference to one’s own cultural values, experience and knowledge as a basis for (marketing) decisions is called as:
a self-reference criterion
Pytanie 11
International communication strategy for European markets has to be adapted to the different national regulations referring to advertising of:
toys and alcohol
Pytanie 12
The emergence of an unofficial, unauthorized channel of distribution is called:
grey market
Pytanie 13
.The role of the European Single Market is to:
providing a regulatory framework to foster the free movement of goods, services, labor and capital to enhance competitiveness of European firms
Pytanie 14
Which of the following factors influence standardization of pricing strategy in international market:
increased danger of cross-border arbitrage
Pytanie 15
.Which of the following statements is not true:
common market represents higher level of integration than economic union
Pytanie 16
The European political environment characterizes with:
lack of common source of law and regulations
Pytanie 17
Inditex(fashion retailer with Zara, Massimo Dutti and other clothing brands in its portfolio) coordinates distribution channel as the owner of each link within a channel. This means that Inditex applies:
corporate vertically integrated distribution channel
Pytanie 18
Indicate the level of product structure which is the easiest to standardise:
core of product
Pytanie 19
Global price follower practice is the most suitable for:
newcomers to global market
Pytanie 20
.Developing pan-cultural or “culture-free” measures in conducting international marketing research is characteristic for:
etic approach