One of the benefits of the use of a global or regional brand is:
flexibility
the possibility of tailoring image to local uses of the product
better marketing impact and focus
better marketing impact and focus
One of the advantages of licensing as a foreign market entry mode is:
in comparison to joint venture- it allows for the greater control over the operations abroad
the guarantee of maintenance firm’s reputation and image
the possibility to avoid trade barriers
the possibility to avoid trade barriers
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High-touch positioning:
underlines technical specification of the offered products
is not used by car manufacturers
refers to the emotional values deriving from the use of particular goods
refers to the emotional values deriving from the use of particular goods
2.Europroduct is a concept of a product which is characterized with:
the fact that it is produced on the EU territory only
full adaptation of physical features to the preferences of so called Euroconsumers in different markets
fulfilling the requirements of safety, health and environmental standards imposed by EU
fulfilling the requirements of safety, health and environmental standards imposed by EU
Concentrated marketing is suitable target market option when:
company ignores differences among the segments
a product or brand is targeted at a single segment of the market with a completely unique marketing mix
companies brand portfolio is wide and addressed to different segments of consumers in foreign markets
a product or brand is targeted at a single segment of the market with a completely unique marketing mix
Distribution channels integrated vertically (VIDC) through the contracts that both are independent entities together are called:
contractual VIDC
corporate VIDC
administered VIDC
contractual VIDC
The mainstream segment of Euroconsumers psychographic segmentation const
successful idealists
comfortable belongers
affluent materialists
comfortable belongers
In the case of mobile phones, the most suitable international strategy of product la.. is:
a sprinkler strategy
a waterfall strategy
high-touch positioning
a sprinkler strategy
One of the benefits of the use of a local brand is:
better international marketing impact and focus
elimination of negative connotations
easier administration
elimination of negative connotations
.In the case of piggybacking, competencies in marketing activities are assigned to:
an inexperienced exporter
an experienced exporter
an independent intermediary located always in the foreign market
an experienced exporter
Indicate the level of the product structure which is the easiest to adapt, and usually has to be adapted to the different conditions on the foreign markets:
formal product
core of product
augmented product
augmented product
The importance of marketing mix research increases:
in the advanced phases of firms internationalization
in the initial phase of firms internationalization
in parallel to the market analysis
in the advanced phases of firms internationalization
One of the disadvantages of joint venture as a foreign market entry mode is:
it cannot be used if trade barriers exist
in comparison to the FDIs- it allows for the political risk reduction
in comparison to the licensing- it increases the amount of the resources which are transferred abroad
in comparison to the licensing- it increases the amount of the resources which are transferred abroad
