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Strona 4

marketing 2

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Pytanie 25
Concentrated marketing is suitable target market option when:
a product or brand is targeted at a single segment of the market with a completely unique marketing mix
companies brand portfolio is wide and addressed to different segments of consumers in foreign markets
company ignores differences among the segments
Pytanie 26
Distribution channels integrated vertically (VIDC) through the contracts that both are independent entities together are called:
corporate VIDC
contractual VIDC
administered VIDC
Pytanie 27
The mainstream segment of Euroconsumers psychographic segmentation const
affluent materialists
comfortable belongers
successful idealists
Pytanie 28
In the case of mobile phones, the most suitable international strategy of product la.. is:
high-touch positioning
a sprinkler strategy
a waterfall strategy
Pytanie 29
One of the benefits of the use of a local brand is:
easier administration
better international marketing impact and focus
elimination of negative connotations
Pytanie 30
.In the case of piggybacking, competencies in marketing activities are assigned to:
an inexperienced exporter
an independent intermediary located always in the foreign market
an experienced exporter
Pytanie 31
Indicate the level of the product structure which is the easiest to adapt, and usually has to be adapted to the different conditions on the foreign markets:
augmented product
formal product
core of product
Pytanie 32
The importance of marketing mix research increases:
in the advanced phases of firms internationalization
in the initial phase of firms internationalization
in parallel to the market analysis
Pytanie 33
One of the disadvantages of joint venture as a foreign market entry mode is:
in comparison to the FDIs- it allows for the political risk reduction
in comparison to the licensing- it increases the amount of the resources which are transferred abroad
it cannot be used if trade barriers exist
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