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marketing 2

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Trzy razy bardziej pojemną historię aktywności
Wykup dostęp
Pytanie 9
360 degree marketing communication plan assumes:
the use of social and high-tech related media only, excluding printed materials
strong induction of the initial purchase and not focusing on post-purchase communication activity
the use of different communication tools in mutually reinforcing ways
Pytanie 10
Unconscious reference to one’s own cultural values, experience and knowledge as a basis for (marketing) decisions is called as:
polycentrism
ethnocentrism
a self-reference criterion
Pytanie 11
International communication strategy for European markets has to be adapted to the different national regulations referring to advertising of:
cars and mobile phones
FMCGs
toys and alcohol
Pytanie 12
The emergence of an unofficial, unauthorized channel of distribution is called:
price fixing
grey market
dumping
Pytanie 13
.The role of the European Single Market is to:
removing only non-tariff barriers to intra-EU trade
keeping the existing external barriers to trade between EU members and non-European countries
providing a regulatory framework to foster the free movement of goods, services, labor and capital to enhance competitiveness of European firms
Pytanie 14
Which of the following factors influence standardization of pricing strategy in international market:
different bargaining power of retailers
increased danger of cross-border arbitrage
different terms and conditions of sale
Pytanie 15
.Which of the following statements is not true:
common market represents a higher level of integration than custom union
common market represents higher level of integration than economic union
custom union represents higher level of integration than free trade area
Pytanie 16
The European political environment characterizes with:
lack of pan-European political parties
lack of interactions between the EU and national governments’ institutions
lack of common source of law and regulations
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