Strona 3

market leader intermediate unit 1,2

Pytanie 17
reliable
someone or something that is reliable can be trusted or depended on
the general way in which a particular situation is changing and developing
it lasts a long time, even if it is used a lot
Pytanie 18
retail
the sale of goods to customers for their own use, rather than to shops
a supply of goods, kept for sale by a shop or the retailer
the act of buying something
Pytanie 19
market segment
something which is used to encourage people to do something
a group of customers that share similar characteristics, such as age, income, interests
the set of products made by a company
Pytanie 20
stock
material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
the sale of goods to customers for their own use, rather than to shops
a supply of goods, kept for sale by a shop or the retailer
Pytanie 21
trend
knowledge or understanding of a particular subject, situation or thing
the general way in which a particular situation is changing and developing
the collection of ideas and beliefs that people have about the brand
Pytanie 22
upmarket
involving goods and services that are expensive and perhaps of good quality
the best selling product on the market
the set of products made by a company
Pytanie 23
value
the sale of goods to customers for their own use, rather than to shops
the amount of money something is worth
the act of buying something
Pytanie 24
market challenger
the best selling product on the market
the second best selling product on the market
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