Strona 1
market leader intermediate unit 1,2
Pytanie 1
advertising campaign
an organisation's programme of advertising activities over a particular period of time with specific aims
to show or make a new product available for sale for the first time
the collection of ideas and beliefs that people have about the brand
Pytanie 2
the collection of ideas and beliefs that people have about the brand
knowledge or understanding of a particular subject, situation or thing
someone or something that is reliable can be trusted or depended on
Pytanie 3
boost
the general way in which a particular situation is changing and developing
to increase something such as production, sales or prices
to show or make a new product available for sale for the first time
Pytanie 4
brand
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a name given to a product by a company so that the product can easily be recognized by its name or its design
the set of products made by a company
Pytanie 5
brand image
the collection of ideas and beliefs that people have about the brand
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
knowledge or understanding of a particular subject, situation or thing
Pytanie 6
buzzword
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a copy of an original product that is intended to deceive people into believing it is the real one
the difference between the price that something is sold for and the cost of producing or buying it
Pytanie 7
a downmarket product
the sale of goods to customers for their own use, rather than to shops
a copy of an original product that is intended to deceive people into believing it is the real one
a product that is cheap
Pytanie 8
durable
if something is durable, it lasts a long time, even if it is used a lot
someone or something that is reliable can be trusted or depended on
the general way in which a particular situation is changing and developing