Twój wynik: marketing 2
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Pytanie 1
The main difference between joint venture and strategic alliance is related to:
the specializations in different activities of a value chain
the possible coalitions (X or Y) that may be implemented
the issue of equity
Pytanie 2
European price corridor refers to:
an increase of a final price because of the shipping costs, duties, costs resulting from incoterms rules etc.
a range within which price of the same good varies across the EU member states
pricing of goods and services in cross-border transactions within transnational corporations
Pytanie 3
Which types of marketing research are most important in the initial phase of internationalization:
research regarding foreign market condition
research regarding marketing mix
research on marketing performance in particular foreign market
Pytanie 4
Which of the following nations represent the high-context culture:
German and French
Scandinavian
Italian and Spanish
Pytanie 5
Which of the following statements concerning international distribution channels (IDCs) is not true:
successful domestic approach in creating IDCs is always transferable abroad, especially within European Union member states
preparation of IDCs often require different solutions for each foreign market
IDCs are characterized by higher complexity in comparison to the domestic distribution channels
Pytanie 6
Regiocentric orientation in marketing is expressed by:
identification of transnational segments in the world market
regarding regions (groups of countries) as homogenous markets, disregarding state borders
regarding the foreign markets as secondary to the home market
Pytanie 7
Which of the following are the criteria used in psychographic segmentation:
age, gender and family life cycle
social class, personality and lifestyle
habits and loyalty
Pytanie 8
.In indirect exporting, competencies in the area of marketing activities are assigned to:
an independent intermediary located in the foreign market
an independent intermediary located in the firm’s domestic market
an inexperienced exporter
Pytanie 9
360 degree marketing communication plan assumes:
the use of different communication tools in mutually reinforcing ways
the use of social and high-tech related media only, excluding printed materials
strong induction of the initial purchase and not focusing on post-purchase communication activity
Pytanie 10
Unconscious reference to one’s own cultural values, experience and knowledge as a basis for (marketing) decisions is called as:
ethnocentrism
a self-reference criterion
polycentrism
Pytanie 11
International communication strategy for European markets has to be adapted to the different national regulations referring to advertising of:
cars and mobile phones
toys and alcohol
FMCGs
Pytanie 12
The emergence of an unofficial, unauthorized channel of distribution is called:
dumping
grey market
price fixing
Pytanie 13
.The role of the European Single Market is to:
keeping the existing external barriers to trade between EU members and non-European countries
providing a regulatory framework to foster the free movement of goods, services, labor and capital to enhance competitiveness of European firms
removing only non-tariff barriers to intra-EU trade
Pytanie 14
Which of the following factors influence standardization of pricing strategy in international market:
different bargaining power of retailers
different terms and conditions of sale
increased danger of cross-border arbitrage
Pytanie 15
.Which of the following statements is not true:
common market represents a higher level of integration than custom union
common market represents higher level of integration than economic union
custom union represents higher level of integration than free trade area
Pytanie 16
The European political environment characterizes with:
lack of common source of law and regulations
lack of pan-European political parties
lack of interactions between the EU and national governments’ institutions
Pytanie 17
Inditex(fashion retailer with Zara, Massimo Dutti and other clothing brands in its portfolio) coordinates distribution channel as the owner of each link within a channel. This means that Inditex applies:
corporate vertically integrated distribution channel
contractual vertically integrated distribution channel
administrative vertically integrated distribution channel
Pytanie 18
Indicate the level of product structure which is the easiest to standardise:
core of product
future product
augmented product
Pytanie 19
Global price follower practice is the most suitable for:
local market leaders
newcomers to global market
companies unexposed to global forces
Pytanie 20
.Developing pan-cultural or “culture-free” measures in conducting international marketing research is characteristic for:
etic approach
balance between the emic and etic viewpoints
emic approach
Pytanie 21
One of the benefits of the use of a global or regional brand is:
flexibility
the possibility of tailoring image to local uses of the product
better marketing impact and focus
Pytanie 22
One of the advantages of licensing as a foreign market entry mode is:
in comparison to joint venture- it allows for the greater control over the operations abroad
the guarantee of maintenance firm’s reputation and image
the possibility to avoid trade barriers
Pytanie 23
High-touch positioning:
underlines technical specification of the offered products
is not used by car manufacturers
refers to the emotional values deriving from the use of particular goods
Pytanie 24
2.Europroduct is a concept of a product which is characterized with:
fulfilling the requirements of safety, health and environmental standards imposed by EU
the fact that it is produced on the EU territory only
full adaptation of physical features to the preferences of so called Euroconsumers in different markets
Pytanie 25
Concentrated marketing is suitable target market option when:
companies brand portfolio is wide and addressed to different segments of consumers in foreign markets
a product or brand is targeted at a single segment of the market with a completely unique marketing mix
company ignores differences among the segments
Pytanie 26
Distribution channels integrated vertically (VIDC) through the contracts that both are independent entities together are called:
contractual VIDC
corporate VIDC
administered VIDC
Pytanie 27
The mainstream segment of Euroconsumers psychographic segmentation const
comfortable belongers
affluent materialists
successful idealists
Pytanie 28
In the case of mobile phones, the most suitable international strategy of product la.. is:
a waterfall strategy
a sprinkler strategy
high-touch positioning
Pytanie 29
One of the benefits of the use of a local brand is:
elimination of negative connotations
easier administration
better international marketing impact and focus
Pytanie 30
.In the case of piggybacking, competencies in marketing activities are assigned to:
an inexperienced exporter
an independent intermediary located always in the foreign market
an experienced exporter
Pytanie 31
Indicate the level of the product structure which is the easiest to adapt, and usually has to be adapted to the different conditions on the foreign markets:
formal product
augmented product
core of product
Pytanie 32
The importance of marketing mix research increases:
in the initial phase of firms internationalization
in parallel to the market analysis
in the advanced phases of firms internationalization
Pytanie 33
One of the disadvantages of joint venture as a foreign market entry mode is:
in comparison to the licensing- it increases the amount of the resources which are transferred abroad
in comparison to the FDIs- it allows for the political risk reduction
it cannot be used if trade barriers exist