Pytania i odpowiedzi
market leader intermediate unit 1,2
1.
advertising campaign
an organisation's programme of advertising activities over a particular period of time with specific aims
2.
knowledge or understanding of a particular subject, situation or thing
3.
boost
to increase something such as production, sales or prices
4.
brand
a name given to a product by a company so that the product can easily be recognized by its name or its design
5.
brand image
the collection of ideas and beliefs that people have about the brand
6.
buzzword
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
7.
a downmarket product
a product that is cheap
8.
durable
if something is durable, it lasts a long time, even if it is used a lot
9.
endorse
a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
10.
fake
a copy of an original product that is intended to deceive people into believing it is the real one
11.
incentive
something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
12.
launch
to show or make a new product available for sale for the first time
13.
logo
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
14.
profit margin
the difference between the price that something is sold for and the cost of producing or buying it
15.
packaging
material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
16.
purchase
the act of buying something
17.
reliable
someone or something that is reliable can be trusted or depended on
18.
retail
the sale of goods to customers for their own use, rather than to shops
19.
market segment
a group of customers that share similar characteristics, such as age, income, interests
20.
stock
a supply of goods, kept for sale by a shop or the retailer
21.
trend
the general way in which a particular situation is changing and developing
22.
upmarket
involving goods and services that are expensive and perhaps of good quality
23.
value
the amount of money something is worth
24.
market challenger
the second best selling product on the market
25.
product range
the set of products made by a company
26.
cancellation
a decision or statement that a planned activity will not happen or that an agreement will be ended
27.
jet lag
The tired and confused feeling that you can get after flying a very long distance
28.
check in
To go to the desk at a hotel or airport and say that you have arrived
29.
lounge
A waiting room at an airport
30.
business centre
A place providing office facilities and services
31.
economy class
The cheapest type of seats in a plane
32.
business class
Travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
33.
put through
To connect someone to someone else on the telephone
34.
reschedule
To arrange a new time or date for a meeting or event
35.
departure
An act of leaving a place at the start of a journey
36.
conference
A large formal meeting where a lot of people discuss important matters such as business
37.
delay
The situation in which something does not happen or start when it should
38.
reservation
An arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
39.
timetable
A list of the times at which buses, trains or planes arrive and leave
40.
frequent flyer
Someone who flies with a particular airline a lot and is often offered special advantages
41.
agreement
An arrangement to do something made by two or more companies
42.
business card
A card that show the business person's name, position, company and address.
43.
joint venture
A business activity begun by two or more people or companies working together