marketing 2

Wyświetlane są wszystkie pytania.

Pytanie 9

360 degree marketing communication plan assumes:

the use of different communication tools in mutually reinforcing ways

strong induction of the initial purchase and not focusing on post-purchase communication activity

the use of social and high-tech related media only, excluding printed materials

Pytanie 10

Unconscious reference to one’s own cultural values, experience and knowledge as a basis for (marketing) decisions is called as:

polycentrism

a self-reference criterion

ethnocentrism

Pytanie 11

International communication strategy for European markets has to be adapted to the different national regulations referring to advertising of:

cars and mobile phones

FMCGs

toys and alcohol

Pytanie 12

The emergence of an unofficial, unauthorized channel of distribution is called:

price fixing

dumping

grey market

Pytanie 13

.The role of the European Single Market is to:

keeping the existing external barriers to trade between EU members and non-European countries

removing only non-tariff barriers to intra-EU trade

providing a regulatory framework to foster the free movement of goods, services, labor and capital to enhance competitiveness of European firms

Pytanie 14

Which of the following factors influence standardization of pricing strategy in international market:

different bargaining power of retailers

different terms and conditions of sale

increased danger of cross-border arbitrage

Pytanie 15

.Which of the following statements is not true:

common market represents a higher level of integration than custom union

common market represents higher level of integration than economic union

custom union represents higher level of integration than free trade area

Pytanie 16

The European political environment characterizes with:

lack of common source of law and regulations

lack of interactions between the EU and national governments’ institutions

lack of pan-European political parties

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